I build and run software inside real businesses — starting with my own. Forward deployed, AI-assisted, usually solo.
An engineer who works inside your business instead of at arm's length. No brief, no agency, no six-month project: I sit with the actual problem — the register, the challan book, the pricing argument — build the thing that removes it, and stay until it works in your hands.

Catalogue, video, inquiries, payments, admin.
Live · production1,641 in-scope exhibitors, 557 researched in depth — export status, web presence and what tier they actually manufacture at.
Building
Photograph a piece, get an honest price band. Built on 1,259 real records — and the pricing card stays editable by the jeweller.
Live · try itIf any of this would help your shop, the quickest route is a message.
WhatsApp +91 90798 37716 ·
fde@madhavsethi.com
Met me at IIJS? The free, searchable exhibitor directory is at
madhavsethi.com/iijs2026.
Working screens with sample data, so you can see the shape of the thing rather than read a description of it. Each one came out of a job that is still being done on paper.
Stones and goods out on memo — who holds what, since when, what for, with an activity log and automatic reminders.
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Fifty photos turned into named inquiries in your inbox and on WhatsApp.
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Every deduction named on screen, so the customer watches the number being built.
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One number in, a branded card out to WhatsApp status every morning.
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A link the customer checks themselves, instead of ringing the shop.
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