Madhav Sethi
I build and run software inside real businesses — starting with my own. Forward deployed, AI-assisted, usually solo.
- MBA (ISB)
- Jewellery
- Ex-Entrepreneur
- Ex-Google
- FDE (AI Assisted)
An engineer who works inside your business instead of at arm's length. No brief, no agency, no six-month project: I sit with the actual problem — the register, the challan book, the pricing argument — build the thing that removes it, and stay until it works in your hands.
FDE × Jewellery
Gems Mart Jewellers, New Delhi
Catalogue, video, inquiries, payments, admin.
Live · production
All 1,641 exhibitors, searchable by hall, stall, trade and tier — with mounting houses and findings houses kept apart. Free.
Live · open it
Photograph a piece, get an honest price band. Built on 1,259 real records — and the pricing card stays editable by the jeweller.
Live · try itIf any of this would help your shop, the quickest route is a message.
WhatsApp +91 90798 37716 ·
fde@madhavsethi.com
Met me at IIJS? The free, searchable exhibitor directory is at
madhavsethi.com/iijs2026.
Working screens with sample data, so you can see the shape of the thing rather than read a description of it. Each one came out of a job that is still being done on paper.
Stones and goods out on memo — who holds what, since when, what for, with an activity log and automatic reminders.
Open demo
Fifty photos turned into named inquiries in your inbox and on WhatsApp.
Open demo
Every deduction named on screen, so the customer watches the number being built.
Open demo
One number in, a branded card out to WhatsApp status every morning.
Open demo
A link the customer checks themselves, instead of ringing the shop.
Open demo
